Blog by VIKA

THE BEGINNING Ukrainian Fashion Week was founded in 1997 and became the first prêt-à-porter event in Eastern Europe. Ukrainian Fashion Week is held twice a year and fully meets world standards for fashion weeks. Over the years we have showcased more than 100 designers, to over 12 000 guests seasonally and have built our authority among international industry professionals. Ukrainian...

Zero-waste manufacturing is gaining momentum: Vika returns to Ukraine to decorate the new collection of the 2WB clothing brand with her jewelry and we want to describe why it’s important and such a great collaboration! What have we learned about 2WB? Their new off-season collection is called NATURA: lism. Active-wear meets avant-garde with a hint of sensuality.“NATURA:lism” is a collection...

How our story began: VIKA jewels x Liza Adamenko SOULMATE COLLECTION How our story with Vika began,With mutual love!We met on Instagram and tried to catch each other all the time in the world, but nothing worked out for us...It's been two years now - MagicThe island of Bali brought us together! Anyway, at noon in noisy Canggu, Vika was...

March 10 is #equalpayday - in Germany. The date varies from country to country within Europe. In Portugal, for example, it's November 2, but that's just by the way. "Game Changer - Make yourself strong for equal pay!". This is the motto for Equal Pay Day 2021. But why "game changer"? The term game changer comes from sports. A game...

TONI GARRN FOUNDATION Worldwide, 62 million girls still do not have access to a good education. The main reasons for this are gender inequality, poverty and long, often dangerous, journeys to school. Early marriage or early pregnancy can also prevent girls from attending school. The poorer the families, the poorer the educational opportunities for girls. Education is not only a...

Interview from Cherrydeck blog Last November Cherrydeck asked talented creative, Nastya Melnik to take over the Cherrydeck Instagram account and share a typical shooting day. Today, we review the results of the shoot. And the shoot was for VIKA jewels. Nastya Melnik is an Ukraine based photographer who focuses on commercial photography. In her three years of experience, she has worked with magazines...