Thoughts on my journey...

When you are strolling through the city and shopping,  do you ask yourself sometimes the question "where does all this stuff come from, what is sold everywhere?"

 It's an unbelievable amount of merchandise and almost every city in the world looks like this. 

There was a time when it didn't interest me at all. I was only interested in the final product or the design of the final product and the price of it. Fortunately this time is over since some years and now I ask myself this question regularly. I even ask it so often that I can no longer go shopping normally. I personally start to research.  Unfortunately in most cases there is not much to find out.  It's easy to find out the location of the company and who the designer is. And also the country of the production is no secret. But does anybody knows what is really behind a

"MADE IN BLA BLA"?

That's why I often buy on recommendation or second hand to stay true to my lifestyle. Because I say loud and clear #recycleordie

Today I make sure that my jewellery follows a line. This line starts with the birth of a jewellery idea and ends with the sale. And this line is based on love and respect. I start with the love for the design and every further step in the development must not and should not deviate. When I notice there are complications, disrespect or other bad vibes, then I stop and change something in the situation. The production is absolutely sustainable and ethical. Every craftsman is a master in his art and loves to do his work. All the photo shoots I organize and style are with people I like, so it never feels like work. The result are outstanding images.  And I believe that when you wear my jewellery you feel the intention and energy behind it!
If you care about the same values as I do, then you become a part of it and invest in something good.

THANK YOU for listening and reading my explanation.